The advent of AI-powered marketing tools has leveled the playing field, allowing smaller businesses to use artificial intelligence to have a substantial market effect. In this blog post, we’ll define AI-powered marketing tools and look at five outstanding solutions that may help small businesses grow.
What is an AI Marketing Tool?
Before we get into particular AI marketing solutions, let’s define what an AI marketing tool is. In essence, an AI marketing tool is a piece of software or program that uses artificial intelligence to help firms do various marketing duties more quickly and successfully. Machine learning algorithms are used in these technologies to analyze data, automate repetitive operations, and generate insights that help organizations make educated decisions.
Artificial intelligence marketing technologies have the ability to change the way small firms approach marketing. They can increase consumer targeting, content development efficiency, advertising campaigns, and overall marketing strategy.
1. Jasper.ai
Jasper, previously Conversion.ai, is a cutting-edge artificial intelligence (AI) marketing tool that generates high-quality content for a range of channels, including ads, emails, landing pages, articles, and social media postings. Powered by the formidable GPT-3 model developed by OpenAI, Jasper excels in crafting text that sounds genuinely human. One of its standout features is its selection of built-in templates, such as AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. But that’s not all. Jasper AI goes the extra mile by suggesting relevant topics, headlines, and keywords based on industry trends and user behavior analysis. For e-commerce businesses, Jasper can even generate product descriptions, Amazon bullet points, titles, and meta descriptions with a simple click.
2. Flick
Flick’s AI Social Media Marketing Assistant is a robust AI marketing tool specially tailored to streamline the content creation and planning process for social media. This AI assistant is your all-in-one solution for social media marketing.
Flick’s AI Assistant assists in brainstorming content ideas, generating on-brand captions based on your Brand Info, transforming lengthy content into bite-sized captions, supplying AI-generated images when needed, auto-generating hashtags based on your captions, and even scheduling your content with a single click.
Designed with a social media focus, Flick’s AI Assistant offers 24/7 support and a user-friendly setup process. Trusted by over 100,000 content creators, brands, and marketers, it’s a time-saving, result-improving tool that can elevate your social media presence.
3. Surfer SEO
For small businesses looking to boost their online visibility, the AI-powered marketing tool Surfer SEO is a game-changer. This AI-powered tool analyzes search term SERPs and compares your content to the top-ranking pages. Its content analysis delves into semantic NPL terms, content length, image usage, and more.
Renowned as one of the top SEO tools, Surfer SEO is an invaluable addition to your organic-traffic-boosting arsenal. It’s particularly useful for website managers and content editors striving to enhance content quality significantly. Editors can create content briefs and outlines that provide writers with a higher chance of success. Website and SEO managers can utilize Grow Flow to monitor published content and receive alerts as soon as Google starts devaluing their content due to age or diminished relevance (content decay).
4. Sprout Social
Sprout Social stands out as an all-in-one marketing platform with intuitive AI capabilities. It excels in accelerating business impact through social media channels. This tool facilitates collaboration among teams and helps businesses put their best foot forward when engaging with their audience. Sprout Social covers a wide range of marketing functions, including social media management, customer care, digital marketing, and competitive intelligence. Its AI-driven insights empower businesses to make faster and more informed decisions.
5. Drift
Drift’s AI capabilities are harnessed to enhance customer interactions through its chatbot experience. This AI has been trained to respond to human queries, ensuring that users receive answers even if their questions don’t align with the predefined paths. Drift’s AI can provide a VIP experience to key accounts and relieve support teams of handling routine inquiries. It’s a game-changer for businesses aiming to improve customer engagement and support efficiency.
6. Wishpond AI Website Builder
A robust online presence is essential for any successful small business marketing strategy, but creating and maintaining a website can be a challenge without web design expertise. Enter Wishpond’s AI website builder, a game-changing solution. With this tool, anyone can create a stunning website in minutes.
7. Lavender.ai
It is a content creation platform that makes use of AI, especially natural language processing and machine learning. It enhances the effectiveness of written content by checking clarity, coherence, and engagement. This tool is particularly useful for drafting positive responses, email copies, blog posts, product descriptions, and social media content. AI-driven content creation can truly transform your marketing efforts.
8. ChatGPT
ChatGPT is a versatile AI-powered chatbot designed for engaging in natural language conversations. It can provide detailed and informative responses to user queries while maintaining context throughout the conversation. This makes it a valuable tool for tasks such as explaining complex topics, assisting with research and content creation, offering recommendations, and even generating code samples. ChatGPT is one of the most effective AI-powered marketing tools available online.
9. MarketMuse
MarketMuse stands as a prime example of how AI can transform content marketing strategies. This tool employs artificial intelligence to provide valuable insights that boost search engine rankings. Essentially, MarketMuse scrutinizes your existing content, identifies content gaps, and offers suggestions for improvement. It doesn’t stop there – the tool also assists in generating SEO-optimized content that resonates with your target audience.
MarketMuse’s predictive analytics are a noteworthy feature, allowing you to measure the performance of your content even before it goes live. With this data-driven strategy, you can make well-informed judgments, adapting your content to match the demands of your target audience and therefore improving your entire digital marketing efforts.
